The comedian Gadiel del Orbe found internet fame in the palm of your hand. He started making videos at a time when the power dynamic for entertainment was changing. Instead of a select few calling the shots, he came up during a time when audiences were exercising power with clicks and views.
Digital platforms like Buzzfeed’s Pero Like and others like mitú took advantage of the fact that everyone now had a tiny TV in their pocket. So, they made content for niche audiences. That’s how they went viral. It opened the door to new voices. It opened the door for talents like del Orbe.
He went from being the funny guy on a Navy aircraft carrier to being that funny guy on YouTube.